In order to promote the healthy growth of children, “CCTV Film and Television Media Center National Children’s Art Talent Selection” has been held for more than ten years as a CCTV authoritative competition. This competition has created many Chinese children stars, and provided the best stage for children’s art education. We have provided talents for multiple CCTV children’s programs for many years, such as “Qi Qiao Ban”, “Da Feng Che”, “Jin Gui Zi Cheng Bao”, “Zhi Hui Shu”, “Xing Guang Da Dao”, “Fei Chang 6+1” , etc.
The former event “CCTV Television Children’s Art Competition” had huge influence after it was broadcasted on CCTV-1. The influence covers 30 provinces, municipalities, and autonomous regions across the country. Television stations and Children Art Centers in more than 150 cities have become regular participating units of the competition, and 5,000 stable cooperative organizations have influenced 1.5 million people. The total number of ground audition events is 9,000. As the most influential, officially approved national-level children’s competition in China, this grand ceremony of children’s talent show hosted by CCTV and co-hosted by China Broadcasting and Television Association has attracted the attention of the media and the public from the beginning to the end of each year. It has collected a large number of loyal audience, and created a golden brand for children’s competitions. Since 2015, the event has returned to the public with a new look.